What is a Fractional CMO and do you need one?
What is a fractional marketing executive?
The term “fractional CMO” refers to an outsourced “chief marketing officer” serving more than one organization or business effectively. Rather than an employee for you to manage, it’s an external expert who is focused on your goals.
Since many organizations do not use the “CMO” title, however, in my practice I refer to the role as an advisor or lead strategist.
This format is a great way to access the expertise your organization needs, without having to hire a full-time seasoned executive on your team. This works well with both traditional and digital marketing, and both sales and awareness.
In this role, I provide marketing leadership for social-purpose businesses and non-profit or charitable organizations that are looking to improve communications and marketing efforts in a more holistic, systemized and strategic way.
Typically the responsibilities are far-reaching but generally include developing a marketing and communications plan that is consistent with your messaging and core values and advising on an ongoing basis. This marketing leadership is be seen in all areas of supporter/user/customer acquisition and brand awareness.
In this ongoing role, I work with other leaders in your business to help reach your goals. This can be done by recommendations on improving your efforts such as content marketing, search engine optimization, automation, social media management, email marketing and more.
The strategies and recommendations are always customized to your organization’s current needs and opportunities. We’re in it together.
Find out more about the Strategy Sessions or Ongoing Strategic Advising I offer here.
When do you know if you need a Fractional CMO or Marketing Advisor?
There are a variety of factors that determine if you’re in need of bringing on a fractional CMO or marketing advisory. Here are a few signs, as stated by CMOx.
Your marketing team lacks leadership and organization.
Your fundraising or sales team makes their own materials.
Your organization needs a fresh outlook.
Your past strategies have failed.
Your growth requires a marketing professional.
Your marketing team is overwhelmed.
You lack executive marketing insights.
Your organization doesn’t actually need or can’t budget for a full-time marketing officer.
If you’re looking for support with your marketing, you can find out more about the Strategy Sessions or Ongoing Strategic Advising I offer here.
