Use your brand as a force for good — it’s good for business

More than ever, businesses have an opportunity to make a positive impact — and the data shows that the market expects it.

This starts with clearly defining and aligning on your brand values internally, and then developing plans to implement and live out your brand values authentically — going beyond just talk, but taking action.

Not only is good for the world, but it’s good for business, too:

If your target market is Gen Z for example, 93% agree that they would be motivated and loyal customers and employees of environmentally and socially responsible companies.

It’s not just this generation though. Nielsen surveyed 30,000 consumers in 60 countries and found that 2/3 of consumers were willing to pay more for goods from brands that demonstrated social commitment.

In the US, surveys show that 87% of Americans will purchase a product because its company advocated for an issue they cared about.

Businesses can be a force for good.

If your company or organization is looking for ways to better tell your story and showcase your impact, please reach out or book a call.