The 3 P's of Marketing Measurement

Projects, processes, and performance

Projects are one-time events while processes are recurring tasks, and both are important to design well to achieve consistent outcomes.

Performance is measured using a dashboard or spreadsheet to track results over a multi-year period, as only a small percentage of the potential target market is buying at any given time.

Look at these factors on a quarterly or yearly basis.

Watch the full video where Kevin Whelan and Daniel Francavilla discuss three P's that can help measure the success of marketing and a business itself.

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