Marketing strategies for nonprofits to increase impact in 2023
Non-profit organizations can benefit from many of the same marketing strategies that for-profit businesses engage in today. Whether it’s to amplify awareness of your cause, launch a specific campaign, solicit donations, build your audience, or help grow your mission, the top marketing strategies for nonprofits in 2023 range from podcasting to influencer marketing to brand partnerships.
A common distinction between non-profits and for-profits can be the marketing budget, as non-profits are often challenged to produce great results with limited resources. It wouldn’t be right to suggest reducing programming to produce your own podcast or cutting your service offering to land a major influencer, but a great first step is considering which of these marketing strategies can make the biggest impact for your organization.
When discussing strategy with your marketing and communications team (or marketing team of one) it’s important to remember that these strategies are actually meant to make your life easier. A relevant, well-executed campaign can help you attract volunteers, fill your vacant board seats, or solidify funding that can help expand your audience and programming. If your leadership is strapped for capacity, a fractional CMO or marketing advisor can help you plan your next marketing move and make the most of your resources.
When considering external marketing support, it is essential that who you’re working with understands the fundamental ways non-profits function. From the grant cycle to your approval process, having support that already understands the sector goes a very long way and can reduce any uneasiness around budgets, effectiveness and time constraints.
Read my full article for a dive into marketing strategies for non-profits that you can start to implement now, and some that you can plan for next quarter.
