Stop Trying to Reach Everyone

Stop trying to reach everyone

You might have a really good message or something that people need to know about, but you’re just one of hundreds of people talking in a crowd.

So what are you going to do to get through the noise?

Donations to non-profits are down.

Less people are giving.

What’s the solution? How are non-profits going to get attention when they can’t afford to just advertise to everyone?

As an organization or as a cause, start to get super specific about who you’re trying to talk to so that you can go up to that one person and have a real impactful conversation with them.

You’re not trying to speak to everyone in a crowded room.

You’re trying to find the one person in that room who can care.

The key is to define your niche — the person who that particular program or cause will really resonate with. Something so specific that they can take action to support, rather than just seeing general messaging or donation call to action.

That person can become an advocate to then share with more people organically.

Your challenge as an organization is not to speak to everyone, but to speak to the right person.

How? What’s next?

Feel free to reach out to chat about targeted messaging and brand positioning for your organization.

Training: The Good Growth Company

Advising: Daniel Does Consulting