Marketing advice: Converting content to customers, leveraging AI, and launching
In conjunction with being named one of the Top Marketing Leaders to Watch in 2024, I was interviewed by FoundersBeta.
Here’s what I shared:
What is your advice for marketing a new product or service?
Focus on building a brand first, as brand equity can become your biggest asset — it’s critical in the long run and helps build trust and differentiation long after your first product or service is launched.
Grow and leverage your personal brand as a founder. Founder-led marketing adds authenticity and is increasingly becoming the gold standard in today’s market.
How can marketers leverage AI within their organization?
There’s not one benchmark or standard for all startups or teams that can use AI. Artificial intelligence can be leveraged in marketing to automate repetitive or mundane tasks, provide data-driven insights, automate scheduling and summarize meetings (my 2 personal favourites) as a start.
Implement AI tools to analyze customer behaviour, optimize ad campaigns, and predict future trends.
AI isn’t about replacing human creativity, it’s a tool to support it and to streamline operations to make smarter, more informed marketing decisions.
What’s your best advice when it comes to content marketing to find more customers?
Content marketing is a marathon, not a sprint. Avoid chasing short-term trends and focus on creating valuable, evergreen content that resonates with your audience.
Speak your audience’s language, address their pain points, and provide solutions that showcase your expertise.
Consistency and authenticity are key to building trust and attracting loyal customers.
Start by defining (and evaluating and re-defining) your target persona to ensure your content is tailored and relevant to them specifically.
And remember to be human.
Looking for marketing advising or support? Here’s how I can help.
