Rethinking branding to be about community and authenticity
While some things are in limbo and the media is constant coronavirus coverage, businesses and consumers alike are hungry for relevant content — and you still have a brand to maintain and a business to grow.
At my agency, I’ve always taken a brand-first approach to marketing. At a time when authenticity is more important than ever, your brand values will show through.
Reframing branding to be about community and authenticity
The pandemic poses new challenges for us all, but it is not the time to sit back and disappear if you plan on coming out stronger.
When it comes to both business and personal brands, authenticity and community are key — now, more than ever.
My approach as a creative and brand strategist
When working with clients who are re-branding or launching a brand from the ground up, I take the opportunity to dive deep into the mission, vision and values, so that we can find alignment and begin to develop an authentic brand beyond just an aesthetically well-designed logo.
This is something I emphasize with clients, whether they are a small non-profit organization or a scaling startup. This is because it not only dictates all other aspects that we execute on (from video to social media strategy), but also encourages them to think more about their why, the purpose behind what they are working on.
