From Idea to Written Content: A quick & easy process
My efficient content creation workflow using just my phone to make thought leadership easy
Here is a quick process I’ve developed which has helped me massively speed up how I go from an idea, event or casual conversation into real written content I can publish.
This is perfect if you're always on the go like I am and don't always have time to sit down and write from scratch.
Here’s the exact step-by-step process I follow using just my phone and AI tools:
1. Record a Voice Memo
I’ll often capture an idea by recording a quick voice note on my phone using the regular Voice Memos app while I’m walking or out and about.
2. Upload to Fireflies.ai
I open the Fireflies.ai app and upload the recording straight from Voice Memos.
Fireflies then:
Transcribes the audio (even casual, raw voice notes)
Identifies speakers (if it's a convo)
Adds timestamps
Summarizes the main themes and keywords
Analyzes tone and sentiment
For solo recordings, I really only care about the transcript for this, but all the extra info is a nice bonus especially if it’s a really long recording.
3. Download the Transcript
Once the transcription is complete, I download the plain text version right on my phone. It’s quick and looks almost like a Word doc—just the raw conversation.
4. Paste into ChatGPT (or Your AI Tool of Choice)
I then open up the ChatGPT app (but you could also use Copilot, Claude, or anything similar).
I give it a simple voice prompt like:
"Based on this conversation, please create:
An outline of the key ideas and next steps
A social media post written in my voice and tone"
ChatGPT immediately understands the context and:
Breaks the convo into a clear outline
Lists key takeaways and themes
Writes a draft post that sounds (mostly) like me
5. Tweak + Post
From there, I copy/paste the draft post into LinkedIn, Instagram, or wherever I want to share it.
If needed, I tweak it a little—but honestly, because I’m feeding it my own transcript, I just say:
“Please stick as closely to my original tone as possible.”
That keeps the output sounding like me—not generic AI copy.
6. Distribute
Now that the content is created, it’s just a matter of distributing it—posting, scheduling, or even using parts of it for emails or future content.
Why this works
This whole process takes maybe 10–15 minutes and turns spontaneous thoughts or convos into real, usable content. And the best part? You don’t need to be at a desk or in full “content creation mode.”
It’s all done from my phone, while on the go.
Let me know if you want to try this—I’m happy to walk you through it!
Want to learn more or share this with your team?
I lead trainings and talks on how to leverage AI to build your personal brand and thought leadership.
Find out more about my topics here or reach out anytime via email. You can also book a one-on-one session with me.
